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Bay Area Insider

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Li' Mari
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E-40 "What You Smokin" Feat. Snoop Dogg, Daz, Kurupt & Kokane
Directed by: Damon Jamal

Submitted by:Li' Mari
“Run the Bay” Bay Area’s exclusive industry mixer which hosts an assortment of up and coming talent, brought out some of the Bay Area’s most influential and amazing Bay Area representatives, artists and celebrities. The event was funded by Richard Rowell and produced by Echoing Soundz.

In honor of the Bay Area, Erk Tha Jerk, Clyde Carson, IamSu!, Big Rich, Multi Platinum Producer Super Dave, Drew DA Beast, R.O.D. Project, Prozac, Damon Jamal, Dj Rick Lee, Dj Knuckles, Salty from HBK and many other celebrities and influencers came out to support up and coming artist get there music heard by local industry professionals.

The event was hosted by Angela Yee for the first ever music playoffs in which fifteen artists were carefully selected to participate in a judging process titled Blap it! or Lab it!. Artists were given the opportunity to have their pictures taken with local and national celebrities, as well as an opportunity to have their music heard in a night club environment and be judged by industry professionals. `

100000034364760&type=3#!/runamukproductions to see more photos from the event.

Also visit!i=1816221478&k=ZNLnpZ3 to see the hilarious images captured in the photo booth at the event. “E40 tweeted that the candle was lit again for the Bay Area. We plan on helping it burn brighter than ever!” Richard Rowell CEO Run Amuk Productions

Photos include:V Nasty Ray J KMEL Radio, #1 DJ Big Von 40 Glocc Bobby Brackins Porsche Coleman Producer/Artist, Droop-E Warren G Clyde Carson DJ Amen Too Short Dollphace DJ Whoo Kid Kenny Kingpin Comedian, Alex Thomas Xzibit Problem Bad Girls Club, Camilla Poindext
To view SWAG Magazine CA photos of this event click on the photo below.

Submitted by:Li' Mari

E-40 PREPARES TO RELEASE 3 NEW ALBUMS MONDAY, MARCH 26, 2012 “THE BLOCK BROCHURE WELCOME TO THE SOIL 1, 2 & 3” Albums Contain All-Star Features Including 2 Chainz, Juicy J, Raheem DeVaughn, Gangsta Boo, Snoop Dogg, Tech N9ne, Kendrick Lamar, Droop-E, Katt Williams, T-Pain, Too $hort & More Video for Hit Single “FUNCTION” Featuring YG, IamSu! and Problem Drops Today

VALLEJO, CA (March 6, 2012) – You know you’ve got a hit when radio stations across the country are playing your record non-stop. Just a little less than a month ago E-40 released his first single “Function” featuring YG, IamSu! and Problem. Flattering radio support combined with a viral functioning frenzy amongst both media outlets and fans all indicate signs of a reliable formula of success for the three upcoming E-40 albums. Monday, March 26, 2012 marks the triple threat release date of The Block Brochure Welcome To The Soil 1, 2 & 3. The more than highly anticipated albums feature Hip-Hop and R&B favorites such as Juicy J, 2 Chainz, B-Legit, KoKane, T-Pain, Raheem DeVaughn, Gangsta Boo, Droop-E, Snoop Dogg, C-Ballin, Turf Talk, Kurupt, Daz, C-Bo, Katt Williams, T.H.H., Brotha Lynch Hung, Andre Nickatina, Kendrick Lamar, Mistah F.A.B., Cousin Fik, The Jacka, The Hieroglyphics, Too $hort and a smorgasbord of musical heat.

Just this time last year “My Shit Bang,” the first single from E-40’s last effort Revenue Retrievin: Graveyard Shift, received over 3 million views within 72 hours after its release. This year’s first single “Function” will ignite excited anticipation amongst viewers and listeners for the release of E-40’s unprecedented Block Brochures. For some, it may seems as though E-40 just released an album a few months ago, that’s because he has consistently remained relevant from viral content to packed out live shows, headlining the Paid Dues Festival and performing at over 50 concerts that kicked off internationally in Oslo and Bodo, Norway, overseas and continuing throughout United States. He’s also been featured on the most recent albums of Baby Bash, Snoop Dogg, T-Pain, Travis Barker, Tech N9ne and The Game. Respectfully so, artists Drake, Rick Ross and Bow Wow have all requested special guest appearances with E-40 when visiting the Bay Area. The seasoned veteran knows a thing or two when it comes to keeping his music fresh and engaging fans of all ages. With 24 years of recording experience, over 5 million records sold and multiple hit singles from “Tell Me When To Go” featuring Keak Da Sneak to “Bitch” featuring 50 Cent and Too $hort, the “Ballatician” makes it his business to grant nothing less than solid collections of music to his loyal fans while gaining respect and love from new listeners.

Kicking off to a grand start, today E-40 releases his “Function” video. Fans will be pleasantly surprised to view a few double take elements incorporated in the visual rendition, in addition to the camaraderie projected between E-40 and his west coast riders. “I got this thang mane. Laid the groundwork and drew the blueprint for the independent music label entrepreneur years ago. The numbers prove my old school tactics make new school dollars. For the past two years they thought it was crazy for me to release two albums at the same time just like we did back in the day. Again, I proved them wrong. This year we up the ante and you know what they say, three times is a charm. Let’s face it, no matter who you are or where you’re from we’re all out here just trying to Function,” says E-40, Ambassador of the Bay. For more up-to-the-minute information on E-40, follow him on Twitter at

For interviews and more information on E-40 contact:
Echo Hattix / LiMari Garcia
Submitted by:Li' Mari
Echoing Soundz and the Hollywood Alliance produced the Official Hollywood 3 X Album Release Party for Bay Area SuperStar E-40. The event also celebrated the success of his smash hit single "FUNCTION" off the 3-CD project "The Block Brochure: Welcome to the Soil 1, 2 & 3." The exclusive star-studded event, featured a commemorative orange carpet, the same color as the studio the rap veteran has recorded in most of his musical career in addition to a deluxe photo booth station. The event was held last night at club TRU located in Hollywood.

Photos include:V Nasty Ray J KMEL Radio, #1 DJ Big Von 40 Glocc Bobby Brackins Porsche Coleman Producer/Artist, Droop-E Warren G Clyde Carson DJ Amen Too Short Dollphace DJ Whoo Kid Kenny Kingpin Comedian, Alex Thomas Xzibit Problem Bad Girls Club, Camilla Poindexter

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